Concept

Differentiated Value

The value you can deliver that no other solution can - answers why pick us over alternatives

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Concept

Differentiated Value

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Transcript mentions

  • … And then when we get to exploring the features, we would do that within the context of the differentiated value. So here's how that pitch would look like.

  • … The second bit is all about our differentiated value. So why pick us over the other guys?

  • … The follow through has a handful of steps, but the main step is this differentiated value step. So usually what we'd start with is an introduction.

  • … Kind of a critical piece of positioning is your differentiated value, right? Like what's the value that you can deliver that no other company can deliver.