Framework
April Dunford's Positioning Framework
5-step process: competitive alternatives, differentiated capabilities, value translation, target customers, market category
April Dunford's Positioning Framework
2 visible of 2 connections
Episodes2
Related Concepts23
Related Practices18
Ask about this framework
Transcript mentions
And then we get to the next step is, well, so what do we have that's different? And that's capability wise, feature function of the product or capability of the company, so it could be features, it could be your pricing model, it could be…
- April DunfordSource summary
Connect alternatives, capabilities, value, customers, and category.
- April DunfordSource summary
Translate distinct capabilities into customer value.
Framework
April Dunford's Positioning Framework
5-step process: competitive alternatives, differentiated capabilities, value translation, target customers, market category
Episodes2
Related Concepts23
Related Practices18
Ask about this framework
Transcript mentions
And then we get to the next step is, well, so what do we have that's different? And that's capability wise, feature function of the product or capability of the company, so it could be features, it could be your pricing model, it could be…
- April DunfordSource summary
Connect alternatives, capabilities, value, customers, and category.
- April DunfordSource summary
Translate distinct capabilities into customer value.